Reflections on SCAA and Boston

Posted: Apr 24, 2013 9:15:15 AM

Ten days ago we arrived in Boston for the 25th annual Specialty Coffee Association of America. It was a time to see old friends, meet new ones, and learn about everything going on in the fast changing world of coffee. We had the thrill of seeing Pete Licata win the right to represent the U.S. at the World Barista Championship to be held in Melbourne, Australia. We also had the chance to see Erin McCarthy of Counter Culture win the US. Brewers Cup Title and the chance to compete at the SCAE World of Coffee held in Nice, France. It was an amazing event filled with enthusiasm and passion for coffee. We packed our things and left town on Sunday and then Monday happened….

This unnecessary Boston Marathon bombing took three lives and painfully altered many, many others. While I'm angered and frightened by this event, I'm also reminded of the power of coffee and some relevant insight shared with me by an Urnex distributor in a war torn part of the farm photo

I remember the day our distributor told me that he wished all his country's enemies would develop a love of coffee – it is a pleasure shared with friends and loved ones and a focal point for conversations about life and an opportunity for self-reflection. He believed that those that learn to embrace and enjoy coffee don't have the time or interest in terror or fear. If more people learn to love coffee, we have one special thing we can count on each day.

Maybe the mission of the SCAA and all our friends in the coffee community will not only be one of teaching the world about coffee. Maybe it will also help us find a happier and more peaceful world community. For now, we send our thoughts and sympathies to the people of Boston.


Topics: Urnex News


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