Martin Diedrich didn’t set out to fundamentally change the way people experience coffee. He didn’t expect to operate more than 500 coffee shops across six continents. He didn’t intend to be a recipient of a lifetime achievement award for his work in...
People outside of the specialty coffee community have developed the curious assumption that working as a barista is a dead-end job. That it’s a way to earn a little cash between college classes or ‘real’ jobs. That it’s not possible to or earn a...
The specialty coffee industry is a truly amazing community. It is full of passionate and talented individuals who are committed to achieving the highest standards of their craft, lifting up their peers across the coffee value chain, and providing...

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