Based on the success in the inaugural year of the Urnex Barista Ambassador Program, Urnex Brands, LLC announces its relationship with the 12 national barista champions who will participate this year. These 12 ambassadors are each national title holders who will represent their respective countries in the World Barista Championship at the SCAE/World Coffee Events in Dublin, Ireland next month.
The ambassadors will formally collaborate with Urnex in both a product development and an endorsement relationship over the next 12 months. Each ambassador will work closely with the Urnex Marketing and R&D teams while being aligned with Urnex distributors in their home country.
The 2016 Urnex Barista Ambassadors:
(Left to right: Leo Moço, Ben, Charlotte, Yoshi, Julieta, Lex, Aga, Steve, Mat, Berg, Nisan, Lem)
- Brazil: Leo Moço Ribeiro
- Canada: Ben Put
- France: Charlotte Malaval
- Japan: Yoshi Iwase
- Mexico: Julieta Vazquez
- Netherlands: Lex Wenneker
- Poland: Aga Rojewska
- Sweden: Steve Moloney
- Switzerland: Mat Theis
- Taiwan: Berg Wu
- Turkey: Nisan Ağca
- USA: Lem Butler
“After an amazing first year, we are thrilled to expand our partnership with baristas selected for their charisma, energy, and dedication. Working with these special people provides Urnex a chance to show our support for the community and learn from their passion and commitment,” said Debbie Rebell, VP of Marketing. “We continue to be inspired by how the baristas consistently raise the bar for coffee excellence. We hope that our relationship with these skilled and proven champions will provide them with valuable support and help them to share their knowledge of coffee excellence with the world.”
Fifty national title holders compete at the World Barista Championship to win the title of the World Barista Champion. Each ambassador will prepare 4 espressos, 4 milk based, and 4 original signature drinks in a 15 minute performance. Certified judges from around the world will be judging based on taste, cleanliness, creativity, technical skills and overall performance.
Please visit the ambassador section of our website where you can learn more about each of our ambassadors.