Today, Urnex Brands, Inc. announced the launch of an exciting, grassroots incubator program for Global Barista Champions. The program is designed to recognize and support the talents and technical expertise of selected national champion baristas from around the world. The selected national champions will formally collaborate with Urnex in both a product development and endorsement relationship throughout 2015.
Beginning with the SCAA Expo in Seattle, the Urnex Global Barista Champions will work alongside Urnex and its key distributors in selected countries to help educate the specialty coffee community and reiterate the importance of properly maintained, clean coffee equipment and its impact on taste. Each barista will also be a key part of the Urnex product development initiative offering feedback on product performance, new accessory initiatives, and general product development brainstorming.
“Working with a select group of baristas chosen to align with Urnex distributor partners is an exciting evolution for Urnex as we continue to elevate and diversify our global support of the barista community. We salute the phenomenal efforts of baristas around the world to consistently raise the bar for coffee excellence” said Josh Dick, CEO. “We hope that our relationship with these skilled and proven champions will provide them with valuable support and help them to share their coffee knowledge, skills and ideas with the world.”
Baristas will be announced and featured in upcoming communications over the coming weeks leading up to the SCAA. While at the SCAA, the baristas will be featured alongside the Urnex booth (11037), in social media profiles and at partner events.
Urnex Brands, Inc. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, the Company ships from distribution centers in New York, Holland and Hong Kong.
For more information about the program, please contact Urnex by telephone at +1.914.963.2042, or via email to Debbie.email@example.com