Urnex Brands, Inc. Launches Global Sponsorship with Sprudge.com

Posted: Feb 5, 2015 8:40:43 AM

February 5, 2015 (Elmsford, NY) -- Today, Urnex Brands, Inc. announces it is partnering with Sprudge.com and Sprudgelive.com throughout the 2015 global barista competition season, providing coverage support at the following Barista Championships:

US Barista Championship in Long Beach, CA
UK Barista Championship in Glasgow, Scotland
World Barista Championship in Seattle, WA
World Brewers Cup Championship, World Cup Tasters Championship and World
Coffee In Good Spirits Competition in Gothenburg, Sweden

“Partnering with a sophisticated news organization like Sprudge is an obvious next step for Urnex as we continue to elevate and diversify our global support of the barista community” said Josh Dick, CEO. “We believe that the comprehensive, witty, and intelligent coverage offered by Sprudge allows Urnex to broaden our global reach and show support for the barista community by helping a wider audience gain access to coverage of these events.”

"Urnex has long been an important cultural partner for coffee culture, and this quite naturally extends to the coffee competitions.”, said Jordan Michelman, co-founder & senior editor, Sprudge.com. “Their decision to collaborate with Sprudge and SprudgeLive is a huge boost for our company, as it directly supports our ability to produce in-depth, professional coffee competition coverage live from events around the world. The team at Sprudge is proud to be working in partnership with Urnex in 2015, and we hope you enjoy our upcoming coverage."

Urnex Brands, Inc. has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936. Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, the Company ships from distribution centers in New York, Holland and Hong Kong.

Sprudge.com is an international coffee news organization based in Portland, Oregon, with writing staff in Europe, Australia, Asia, and across the United States. Founded in 2009 by Zachary Carlsen and Jordan Michelman, Sprudge is today the world's most popular coffee publication, and still independently owned.

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